About the Instructor
Tricia is a visionary C-suite executive known for catalyzing innovative, consumer-centric strategies that fuel growth and engagement for iconic and rising brands. Her portfolio includes brands such as Gap, Estée Lauder, PepsiCo, Under Armour and Belk, as well as emerging market leaders like Independent Pet Partners. She recently founded Wellbent Co– a fractional marketing arm for wellness-centric brands, products & services.
Beyond her executive roles, Tricia actively contributes to the business ecosystem as an Angel Investor and Board Advisor and has enriched minds as a former Adjunct Professor.
About the Course
Standing out as a brand today requires more than brand love; it demands meaningful, measurable connections with consumers. In this one-hour masterclass, explore the transformative concept of Brand Bonding—a strategic approach to growing share of wallet, mind, and heart. Plus proprietary concepts: Consumer Currencies and Micro-storytelling.
Through actionable insights and real-world examples from brands Gap. Estée Lauder, Under Armour & PepsiCo, you'll discover:
1. The definition of Brand Bonding.
2. How to uncover white space opportunities and articulate a compelling customer value proposition through Consumer Currencies.
3. How to use Micro-storytelling to create content that resonates.
4. Proven strategies to identify and elevate your most bonded customers using data-driven metrics.
Whether launching a new brand, reinvigorating an established one, or looking to connect with new audiences, this session equips you with tools to differentiate, engage, and thrive in today’s competitive market.
Example Curriculum
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